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Home to over 500 independent jewellery designers
Ever since she was little, Alexandra ITOUNA has been making jewellery designs by hand from modelling clay, wires and beads. After passing with flying colours at the Gemological Institute of America and embracing work experience in brands such as Cartier, Asprey’s and Bulgari, Alexandra bit the bullet to establish her eponymous brand, ITOUNA within the heart of her birthplace in Greece. She draws inspiration for her sophisticated designs from real life princesses and treasures found within generations of royal families. This prime focus encourages Alexandra to amalgamate romantic, feminine and organic aesthetics to produce harmonious designs of flowing formations with impressive gemstones throughout. With her found knowledge from the GIA, Alexandra handpicks the stones herself, ensuring high quality and meticulous detailing when framed into the silhouettes of the finest gold. Creating a story with every piece worn, Alexandra’s designs are renowned for their unrepeatable appearance, making women across the world feel glamorous and special when adorning an ITOUNA keepsake.
Renowned for: ITOUNA are renowned for their undulating lines forming elegant keepsakes of the highest possibly quality.
Handpicked by JewelStreet because: Glamorous and bold, ITOUNA'S designs scream luxury when worn solo or paired with others in the collection.