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Home to over 500 independent jewellery designers
Although Clearwater Diamonds was founded in 2001, the family behind it had been actively involved in the jewellery business for decades before, starting with Fred and Jeanne Merrell in 1953. Poppy Elder, the brand’s managing director, and granddaughter of the Merrells, has continued their tradition of designing pieces around specific diamonds and gemstones. She works to bring out the natural beauty of the precious stones through expert setting composition. Poppy commented: “I loved to find a beautiful rare gemstone and then spend a lot of time deciding on the best way to show it off.” The company is based in the famous Jewellery Quarter in Birmingham.
Renowned for: Jewellery ranging from the traditional to the contemporary, with an emphasis on engagement, eternity, and wedding rings.
Handpicked by Jewelstreet because: Poppy and her team at Clearwater Diamonds can take a loose stone and transform it into a beautiful finished item. They work exclusively with master jewellers who’ve been making exceptional pieces for over 25 years.