Lucy and Penny base their jewellery around the healing properties and nurturing power of gemstones and crystals. Owner and designer of the LA-based brand, Kimberly Rowe grew up scouring the rolling Californian hills and shoreline of the Pacific Coast looking for strange stones, sea glass and crystals. Her fascination grew and grew, and she taught herself to become a naturopath and geologist.

After realising that these skills were much needed in the modern world, Kimberly got to work creating a collection of jewellery and charms that imbue the wearer with all the benefits of carefully selected stones. Today, her pieces aim to help with everything from building confidence to encouraging love and finding inner peace. We find out more about Kimberly and her obsession with crystals.  

How did your brand begin?

“Gemstones and crystals have been used for their holistic properties for many centuries now. I started Lucy and Penny by making healing crystal pieces for pets and animals. When my mother brought home a skittish adopted dog, who clearly had trauma issues, I wanted to help him adjust to his new surroundings. So, I make a Zen Charm to hang around his collar. From the very moment he had the charm placed on his collar, he was a changed dog. To this day, we can tell if he’s lost his collar or not wearing his charms! After other pet owners saw such great results of healing, they started to ask me to make some pieces from them.”

"Every piece of Lucy and Penny jewellery is designed specifically for health and healing."

How is your jewellery made?

“Every piece of Lucy and Penny jewellery is designed specifically for health and healing. All our gemstones and crystals are cleansed and only the highest of quality is selected. We truly have made each piece by hand, with love.”

What are your core brand values?

“Every piece of Lucy and Penny jewellery begins with attention to detail. Each stone is hand selected for its natural beauty. Being a healing based brand, we make sure to only use the highest quality metals, gemstones and crystals in our designs.”

"Each piece comes with a specific Mantra Card that lists the holistic qualities."

How do you want someone to feel when they wear your jewellery?

“I want every client to feel absolutely fabulous when they wear a piece of Lucy and Penny jewellery. Each piece comes with a specific Mantra Card that lists the holistic qualities. Wearing your Lucy and Penny pieces with intention brings amazing healing into your life.”

123 

How do you source your gemstones?

“We’re very selective where we source our material and gemstones from. Our suppliers each have their own cleansing and blessings they do prior to us obtaining our materials. Each piece is made specifically for healing and is cleansed before being sent to our clients.”

Tell us about the most inspirational piece of jewellery you’ve ever made?

“I lost one of my friends in an automobile accident. The sudden loss was overwhelming for his family and friends. I created a "Family Forever" piece for each of his family members. It was so healing for them to all to have a special piece that connected them, along with the healing from the stones. Amazing.”

456

"My favourite quote is ‘there's a stone for that’, because there honestly is a gemstone or crystal for any ailment or problem."

If you could only wear one piece from your collection, which would it be?

“I have been drawn to amazonite lately and I am obsessed with my Sonya "Twiggy" Necklace. It is such a beautiful colour and seems to go with everything in my wardrobe. Plus, the calming effect from the stone is amazing!”

What’s your favourite quote?

“My favourite quote is ‘there's a stone for that’, because there honestly is a gemstone or crystal for any ailment or problem. It’s been used for centuries and my hope is to educate and bring stone and crystal healing to everyone.”

How do you wind down after a long day in the studio?

“After a day creating in the studio I like to spend time with my son Kai. I also love to take long strolls on the beach - collecting shells and sea glass is one my favourite things to do. I get great inspiration from the sea.”

Lucy and Penny is available to shop on JewelStreet here.