Custom Made By Irina brings you the finest quality diamond and precious coloured gemstone engagement rings. Based in California, Irina Khachatryan started her brand out of her passion for creating engagement rings that are full of meaning. Using 3D printing technology, Irina creates an array of rings for all budgets and tastes. We chat to Irina about her signature design, her inspiration and why she hopes her customers will never want to take their ring off.
How did you start your brand?
“I wanted to create meaningful engagement rings. That's how the idea of my signature design, the Braided Halo, came to me. It's an eternity braid that has no end. The braided head represents two people who want to hug each other forever. The diamond braid is the woman and the plain braid is the man.”
What are your core brand values?
“Family, children, love and harmony. I value each day and each minute of this life. Being alive is a gift but it's hard to appreciate if you don't see it. We need food and water to survive, we need love and care to feel alive."
What inspires your designs?
“Lots of things inspire me. Powerful nature, feminine curves, love and hate, fatal women, unique stories, paisley pattern, vine and leaf swirls, smart people, strong men, strange ideas, evolution, brain, desire, dreams...LIFE!”
How is your jewellery made?
“I do the 3D design and then send it to a wax printing machine. Over a period of 10-12 hours, it prints the model layer by layer. The wax sculpture is then cast in solid gold, pre-polished, stone set and ready for its final polish.”
How do you want people to feel when they wear your jewellery?
“I LOVE comfort and do my very best in each of my designs to make sure the future owner of that ring will feel so comfortable in my creation that she/he will never want to take it off their finger.”
What music do you have playing in the studio?
“Lorde - Yellow Flicker Beat, Sting - Desert Rose, and any other goose bump-inducing music.”
How do you ensure you keep a good work/life balance?
“I love doing yoga.”
Which 3 famous figures (dead or alive) would you invite to your dream dinner party?
“Marilyn Monroe. She let her dreams guide her, and whilst it was unsafe and her life was
cut short, she became and will always be in our minds a true legend. Cleopatra. She was a truly unique woman who had many secrets that I would love to know. And finally, Napoleon Bonaparte.
Where do you see your brand in 5 years?
“Hollywood stars standing in line for me to make their jewellery!”