Designer Laura Galasso founded SoftDream with the intention of creating distinctive jewellery entirely by hand. Quite the traveller and creative being, she was born in Italy, moved to London to study fashion and then travelled to Bali to work for a fashion company. There, she learned about Indonesian jewellery making techniques and handcrafting.
SoftDream by LauraGalasso is a fusion of antique treasures combined with inspiration from the modern world. Her eye-catching style sees current fashion trends combined with healing stones which benefit both the body and mind. Laura creates unique and one-of-a-kind pieces, using 24kt gold plated sterling silver, gemstones and crystals. She reflects her own beliefs onto her creations and her designs appeal to anyone passion about the Earth and Mother Nature.
Her collections include Alchemy, Sky, Funky Animals and Amulet and she uses stones such as garnet, citrine, moonstone, agate, tourmaline, malachite, amazonite, peridot and lapis lazuli. She uses these stones in her jewellery to celebrate their powers and properties, that then transcend through to her wearers.
How did your brand begin?
I studied and worked as fashion designer from an early age. After my last job as a designer for Fornarina, I got a job offer in Bali from a fashion brand. I accepted and moved temporarily on the island. There I got closer to handcrafted techniques, started to design and make jewels as my own side project
Values are really important to us at JewelStreet. What are your core brand values?
I like to design beautiful handcrafted jewellery in an ethical way with a positive vibe. I work with the local community, exchange experiences, knowledge and cultures to grow together.
"I believe in Karma so I try to offer what I would like to be offered back to me."
How is your jewellery made?
SoftDream by LauraGalasso is silver 925 jewellery 24K gold plated, fully handmade. Our final products are really unique and we believe is what makes them special. Nowadays handcrafted fashion is a rare thing.
How do you source your materials and gemstones?
I keep studying every day to offer a fully unique product that reflect my beliefs. I love stone and crystal power. For this I mix fashion trends with healing stones that can embellish the body and benefit the mind status.
Are there any celebrities you would love to see wearing your designs?
Alexia Chung - I love her style. Anna Hathaway - simple beauty and a good actress and Sophia Amoroso - a strong business model.
"I like creative women with character and style so I would be happy to collaborate with these types of women."
How do you want someone to feel when they wear your jewellery?
Happy, confident, playful, beautiful and special.
If you hadn't become a designer, what would you be doing?
Creativity fulfils my life and is an important part of my daily life, so I suppose I would have always done something related to it like art, architecture or music.
What music do you play in the studio whilst you’re working?
I love to discover new bands continually and I like different types of music so depends on my daily mood. Cigarette after sex, Beach house, The Do, Singapore Sling, New Order, John Talabot, Daft Punk, The XX, Deerhunter, Animal Collective…
What's your favourite quote?
You just need to set up your goal, be positive and believe it. To improve the world, start to improve yourself. Smile and make smiles. Whatever happens on the way is for the best for you and for all.