Rebecca Joseph grew up on the beautiful islands of New Zealand, so when she relocated to London she found herself seeking peace and solace from the hectic urban environment. That’s when she found yoga. It offered her sense and reason to the insanities of modern life, and she wanted to wear jewellery that reflected this holistic lifestyle.
After continually being met with the same lotus flower and Om emblem designs, Rebecca decided to create something of her own that suited the needs of her and her fellow yogis, but with a definite twist. We chat with Rebecca about her first collection ‘Yoga Bunny’, working with charities and the importance of using recycled materials.
How did Rebecca Joseph Jewellery begin?
“My adventure into jewellery started after I’d been on a yoga retreat in Goa. I was getting some personal jewellery made with a friend and we were laughing about how people called us 'Yoga Bunnies', it was a real light bulb moment when my yoga and jewellery worlds collided.”
Where do you get inspiration for your designs?
“Inspiration comes from yoga and nature. These are two very important aspects of my life.”
"My adventure into jewellery started after I’d been on a yoga retreat in Goa."
How do you want someone to feel when they wear a piece from Rebecca Joseph Jewellery?
“I want their chosen piece of jewellery to really mean something to them, not just be chosen for aesthetic reasons. Every piece I design has a story, which I hope can resonate with the wearer.”
What are your core brand values at Rebecca Joseph Jewellery?
“My core values are quality, ethics and meaningfulness.”
How do you ensure your jewellery is ethical and sustainable?
“This is very important to me, and has been part of my brand from the very start. Both my packaging and the silver I use in my designs is 100% recycled. I donate to charity and have plans to use Fairtrade gold. Plus, the factory I use was chosen for its ethical and sustainable values.”
"Both my packaging and the silver I use in my designs is 100% recycled."
Are there any pieces from your collection you never take off?
“I wear two pieces all the time, one of which is the contour pendant of Mr Bunny in Reverse Warrior - the heart opener. And, the rose gold charm bracelet, which sits perfectly with my rose gold Misfit pedometer.”
How do you ensure you keep a good work/life balance?
“Yoga helps so I try to do this every morning. I also enjoy playing tennis with friends, a great run around and mental challenge.”
What’s your favourite quote?
“I have one pinned up next to me at the moment 'Dream big, work hard, stay focused & surround yourself with good people.’ So true!”
What’s your signature dish?
“I really enjoy cooking a large Moroccan tagine, I throw in all the ingredients I like and it just makes the most gorgeously delicious meal for a group to share.”
"I foster an orphaned baby elephant called Jotto - he is gorgeous and the charity is nurturing him as a youngster"
Do you work with any charities?
“I donate to the charity David Sheldwick Wildlife Trust. I foster an orphaned baby elephant called Jotto - he is gorgeous and the charity is nurturing him as a youngster and helping him build confidence and skills to return to the wild.”
If you were stranded on a desert island, which 3 books would you want with you?
“I have so many but these three have made an impact on me. The Power of Now, which reminds us to stop worrying and get on with it, and Infidel and Persepolis, which are two amazing stories about very brave women dealing with the circumstances they were born into.”
What are your plans for the future of Rebecca Joseph Jewellery?
“My plans are to continue to tap into the international customers that are looking for more than just aesthetics in their jewellery. I want to work with Fairtrade gold and donate a special piece for the David Sheldwick Wildlife Trust charity.”