Skomer Studio is a London-based jewellery brand created by Daisy Simpson. Daisy has always had a passion for jewellery and an interest in fashion, with a previous fashion publishing background. After making jewellery for family and friends, she decided to create and launch collections under her brand, which she named Skomer Studio. Skomer Studio is led by style and design, with an emphasis on craft. Every piece from Skomer is thoughtfully made with a focus on quality, using the finest materials of 9ct gold and sterling silver.
With a focus on sustainability, Daisy ensures that her materials are from recyclable sources and makes her pieces to order, to cut down on waste. Skomer Studio has two continuous collections - All Day and Ornate. All Day focuses on everyday pieces that can be easily worn and never taken off. The collection launched in 2019, and is available on JewelStreet. The Ornate collection is launching late 2019 - we can’t wait to see it! Daisy chats to JewelStreet about her brand values, special clients and the music she listens to while creating.
How did your brand begin?
Skomer Studio started out very organically. After finishing a silversmithing course four years ago, and with a passion for jewellery and a background in fashion publishing, I started making pieces for friends and family. Skomer grew from there, with each collection I launched.
Values are really important to us at JewelStreet. What are your core brand values?
Skomer Studio is a brand led by style and design, but also quality. Skomer creates thoughtfully considered pieces with an emphasis on craft and permanence. I want each of the pieces I make to last and be worn every day before being past on.
Where do you get inspiration for your designs?
Everywhere and anywhere. I try to get out as much as possible when I am thinking up new designs. Inspiration can come out of nowhere, so even catching the bus to most places rather than the tube is important to my design and thought process.
How is your jewellery made?
Each piece is made by hand by myself at my studio in North London. Hand crafting and controlling the production is really important to me, and I love that when things are hand made it creates a personal connection between the designer and wearer.
How do you ensure your jewellery is ethical and sustainable?
All of the sterling silver and 9ct gold that I use, I try to ensure that it comes from recycled sources, and by only making to order I don't over produce and keep my production to a minimum.
Can you recall a particular moment with a client that will stay with you forever?
The first order I had from a craft fair I took part in, the lady had seen Skomer Studio on Instagram and had come along to buy one of the pieces. She also had it customised with a matte finish. That first order gave me the initial push I needed.
How do you want someone to feel when they wear your jewellery?
Confident, but most of all themselves. I want anyone that wears Skomer Studio jewellery to feel stylish in their own way, using the pieces on their own or layered.
If you could only wear one piece from your collection, what would it be and why?
It would be the Petite Barre Necklace in 9ct gold. Gold is definitely my favourite metal to wear and the Petite Barre Necklace is just so elegant. You can't go wrong with a classic chain necklace with a little added detail.
Do you have any exciting future plans and where do you see your brand in 5 years?
I have recently launched the ALL DAY collection and now I’m focusing on ORNATE, which will feature detailed designs and gemstones. My background is in metal work so I would love to launch a homeware collection alongside jewellery in the next few years.
What's the best piece of advice you've been given? (And have you actually used it?)
I had a meeting with a jewellery consultant and they told me to stop thinking like a jewellery maker and more like a brand. This led me to start creating fully formed collections under the name Skomer Studio rather than singular unconnected pieces.
What music do you play in the studio whilst you’re working?
Anything by Kanye West, Action Bronson, Childish Gambino or Logic. I am a big hip-hop and rap fan... I also listen to a lot of podcasts too whilst I work, anything from The Tip Off to Off Menu. One of my favourites is Reply All.
Desert island books - which 3 books would you love to have on a desert island?
My top three books would be The L Shaped Room by Lynne Reid Banks, The Short Novels of John Steinbeck and Normal People by Sally Rooney, which I have only just finished reading and I absolutely loved!