The W. Salamoon & Sons brand was founded in 1907 in Beirut. A family run business, the team at W.Salamoon pride themselves on creating undeniably stylish and sophisticated designs – all of which are crafted by passionate craftsmen who possess a keen attention to detail.

Renowned for Elegant pieces featuring diamonds and stones carefully selected for their purity and quality.

The brand was handpicked by JewelStreet because for over a century, W. Salamoon & Sons has been the brand of choice for discerning clientele across the Middle East, perpetually setting trends that have evolved to become everlasting traditions.

Values are really important to us at JewelStreet. What are your core brand values?

"Since we first started, the central ethos of the brand is that of creating relationships and bonds. That is a crucial element that we have followed through for over a century and is the fulcrum of our ongoing success."

How is your jewellery made?

"An integral element in our designs is that each piece is made exclusively in the heart of our workshop, and our clients appreciate that they have a unique piece that belongs to them or to their loved ones every single time."

Can you recall a particular moment with a client that will stay with you forever?

"We have had many lovely memories shared with our clients and one particular moment is when one of our clients gave us a W. Salamoon & Sons invoice dated and signed by our founder Wadih Salamoun in 1914 , which was lovingly preserved."

Do you work with any charities?

"We are very proud to sponsor and give back to numerous international causes such as ' The British Red Cross' ' Chain of Hope' ' Children's cancer research center Lebanon' to name but a few which we work with on a yearly basis."

What drew you to JewelStreet?

"It is great to have JewelStreet as an online platform dedicated in showcasing such a wide range of jewellery brands , introducing and connecting clients to truly diverse collections to suit every taste and occasion."

"Throughout the decades the House of Salamoon has created jewellery, from newlyweds and newborns to royalty and aristocrats. With each piece that gets passed down from generation to generation, it is not only an heirloom that is handed over, but also an appreciation for beauty, sophistication and undeniable craftsmanship."