It's 1954. The booming jet age is shrinking the world. And Pan American World Airways is leading the way.
Pan Am's timezone-crossing routes caused confusion for pilots

Yet Pan Am’s transatlantic growth is causing its pilots a problem.

On a trip from New York to Paris, for example, they fly through six different time zones.

Yet the aviation industry uses only Greenwich Mean Time (GMT) - a different timezone from New York and Paris.

Highly confusing for pilots.

It’s no surprise Pan Am’s flight crew have been turning up late to work…

So Pan Am’s bosses approach a leading watch company.

“Make us a watch that shows GMT and our local time.”

Little do they know it, but their request is destined to become the world's most famous travel watch.

Known for its handsome looks. Finest materials. And impeccable timekeeping.

A watch that will transcend its use by aviators.

And become the epitome of good taste for generations in the future.

The Rolex GMT-Master has been born.

Yours for $240... a circa 1957 advert for the Rolex GMT-Master
Fast forward to 2019.

Rolex unveils its latest version of the GMT-Master II at Baselworld 2019.

The Rolex GMT-Master II Jubilee wristwatch - reference 126710BLNR.
Never worn. Perfect condition. A Rolex GMT-Master II “Batgirl” Jubilee wristwatch
A travel watch for the modern age.

Yet still staying true to the original, iconic and historic GMT-Master model.

The watch-collecting world goes crazy for it.
  • They love the blue/black colour scheme that gives it its “batgirl” nickname. (Don’t be put off by its nickname - this is a man’s watch)
  • They love the fashionable “jubilee” style strap for any-occasion wear
  • They love the new calibre 3285 movement that provides an increased power reserve of 70 hours
Which is why, in just three years since its launch in 2019…
One of the most desirable and collected Rolex wristwatches

The Rolex GMT-Master II “Batgirl” Jubilee wristwatch has become one of the most collected in the brand’s history.

And why its value has more than doubled in just three years.

An original box adds significant resale value
The watch features:
  • Incredibly accurate timekeeping: Certification to -/+ 2 seconds a day precision
  • Freshly refined Oyster steel case: Ensures the watch remains waterproof to 100m
  • 904L grade stainless steel: For additional corrosion resistance, and a finer polish
  • Bi-direction rotatable ceramic bezel: Enables you to instantly view the time across three zones. The extra GMT hand provides a permanent reference to Greenwich Mean Time
  • Two-tone blue/black "Batgirl" bezel, split between 06:00 and 18:00: Denotes the hours of daylight and darkness

Buying as an investment

There’s another reason this watch is a key collector’s item.

And it’s simply this.

It’s a Rolex.

Established in London in 1905, Rolex has a reputation and pedigree like no other watchmaker. It’s a reputation well earned.

The company has the same drive for perfection today as when it began over 100 years ago:

  • Rolex crafts every watch from the finest precious metals and materials
  • It tells time incredibly accurately for a mechanical watch
  • The movements are all made by hand by skilled artisans - it takes a year to create a Rolex

Rolex is synonymous with quality. Craftsmanship. The best. There’s a reason Edmund Hillary wore a Rolex when he conquered Everest in 1953.

Which is why, if you’re investing in watches - Rolex is the only place to start

Collectors pay a premium for watches in complete, original condition. With all tags and labels.

No other luxury watch can match its brand recognition. It is the penny black of the watch world.

​​The demand for high-end watches, and Rolexes in particular, has soared in recent years.

Yet Rolex continues to produce its models in limited numbers.

Waiting lists for new examples can now stretch out for years. So collectors are turning to the secondary market - pushing prices ever higher.

It's predicted that by 2025 the global market for pre-owned watches will be worth $30 billion.

Prices for Rolex watches have increased by an average 202% since 2012. And even more for some of the most in-demand models.

Yet here’s the incredible thing.

This is a market still very much in its infancy. 

Prior to the 1980s, nobody collected wristwatches. Open a Sotheby’s watch catalogue up until the 1990s and it was all pocket watches and carriage clocks. Wristwatches were an afterthought.

Which means values have much catching up to do compared with more established sectors such as classic cars or art.

That’s huge scope for growth.

The experts at Deloitte agree. An October 2022 report predicts the luxury second-hand watch market will grow by 75% between now and 2030. Fuelled by Millennial and Gen Z consumers.

As you read this, you're ahead of the curve. Isn't it time you considered a Rolex GMT-Master II “Batgirl” Jubilee watch for your collection?

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