Designer Gopika Kapoor's muse is the Shahana woman - the embodiment of independence, strength, and grace. She believes that the spirit of the Shahana is present in every woman who chooses to live her life on her own terms, and she strives to reflect this in the jewellery she creates.
Working with expert goldsmiths and silversmiths in New Delhi, Gopika and her mother design their fine fashion accessories in-studio, and then personally source all of the precious gemstones featured in their creations.
Let’s take a look at her exceptional brand.
How did your brand begin?
“I had a lovely base with my mother who had been curating uncut diamond and contemporary diamond jewellery for over a decade. I initially started out by wanting to help my mother expand her business, but then saw an unmet market of pret diamond jewellery at very affordable price points.”
Is there anyone in particular who has heavily influenced/guided you as a designer?
“My mother has been curating luxurious uncut diamond jewellery for over a decade.She has been my biggest inspiration and support structure through my journey as a jewellery designer. We now work together, with our jewellery complimenting each others.”
Yellow Gold Double Hoop Diamond Earrings - £1,034.00
Where do you get inspiration for your designs?
“My Muse-The Shahana woman, Of Persian origin, is reflective of Royalty–A Queen. She is an embodiment of independence, strength and grace.She is in every woman who chooses to live life on her own terms– and in my jewellery, I try and reflect just that.”
How is your jewellery made?
“We have 4 workshops in and around the city of New Delhi where we have goldsmiths and silversmiths. We typically design our products at our studio, and then go to source the required stones.Then work with our goldsmiths to bring our designs to life.”
Can you recall a particular moment with a client that will stay with you forever?
“This one time when we had a bridal wedding to do, the bride in the midst of all the mayhem of the wedding lost a box with all her wedding jewellery. After countless sleepless nights, we finally located the box only a couple hours prior to the wedding.”
White Gold Plated Diamond Cluster & Ruby Earrings - £1,271.00
How do you want someone to feel when they wear your jewellery?
“The Shahana woman is an embodiment of independence, strength and grace. She is as witty as she is intelligent; as courageous as she is benevolent. No matter the endeavor, she invariable stands out. That’s the feeling we want to evoke in our customers.”
If you hadn't become a designer, what would you be doing?
“I was a professional tennis player before getting into jewellery designing, if not jewellery I would probably still be involved in some aspect of fitness.”
Rose Gold Diamond Bow Cluster Cocktail Ring - £1,625.00
Do you have any exciting future plans and where do you see your brand in 5 years?
“I have been working towards expanding the brand along with my mother, and we are holding many trunk shows and exhibitions internationally over the next couple of years.”
What's the best piece of advice you've been given? (And have you actually used it?)
“I was always very timid growing up, but i was once told by someone - to always be confident and fearless, no matter what the situation, no matter who or what you’re up against- because no one can make you feel inferior without your consent.”