New York-based designer Hazel Kuffer found her inspiration for Hazel NY one windy afternoon, when she stepped out onto her porch and was captivated by the dramatic stormy sky. Wanting to become closer to nature, she grew intrigued by the mechanics and intricacies of jewellery design, drawing on the rich hues of diamonds and semi-precious stones to recreate the kaleidoscopic sky. 

Hazel NY’s collections perfectly capture the wild beauty of mother earth, transforming raw power into fashionable and wearable designs

Let's dig deeper into her bold and beautiful brand.

How did your brand begin?

“My brand has been a creative journey. Embracing the intricacies and accompanying mechanics of a piece of functional art as an expressive art form and ornament, was a logical, yet passionate next step in my journey from graphic to jewellery designer.”

When did you first fall in love with jewellery and knew you wanted to become a designer?

“I love rocks, all things shiny and being in nature. One afternoon a storm approached, the sky darkened, the wind increasing…everything in sudden turmoil. I was transfixed and felt as though I had stepped into an enormous expressionist painting. It was this moment I knew I wanted to become a designer”

Moroc Square Medallion Necklace - £3,767.00

Where do you get inspiration for your designs?

“My inspiration comes from the play of light across reptilian skin, the fluidity of water redefining seaside originals, the flash of a winged creature in the dim glow of dusk, when darkness comes to light.”

How is your jewellery made?

“I use a sculpting technique combining carving, melting and layering in wax, casting and finishing each piece by hand.”

Are there any celebrities you would love to see wearing your designs?

Rooney Mara, Tilda Swinton, Ruby Rose, Kristin Stewart, Robert Pattinson, Emily Blunt, Kate Moss, Charlize Therone, Scarlet Johansson, Serena Williams, Jared Leto, Eddie Vedder, Bono and Madonna. The list is endless”

Moroc Croc Band - £1,300.00

How do you want someone to feel when they wear your jewellery?

“I would like everyone who wears Hazel NY jewellery to feel confident, beautiful and smart, to be the best version of themselves while also feeling special knowing they own a little bit of art and nature.”

If you could only wear one piece from your collection, what would it be and why?

“My cendiaire flame necklace embodies the volatility of the fire element. Two wavy flame medallions and accent oval links visually blending with the ruby marquise gemstones creates a feeling of flames dancing in the still, fall air.”

Siroc Open Necklace White Gold - £204.00

Are there any other designers whose work you particularly admire, and what jewellery is on your current wishlist?

"Jewels by JAR and Lucifer Von Honestus. Their impeccable organic styles with fluid, freeform shapes, boundless imagination and technical expertise continue to inspire me to strive for my own level of perfection and originality."

Winding down after a day in the studio is sometimes difficult for a designer, what do you do to help this process?

Sipping a nice chilled glass of Chardonnay and watching the ever-changing performance of the setting sun through the clouds in the sky.”