Anja Capuzzimati, a former architect, fulfilled a lifelong dream of hers when she decided to take the leap and start her own jewellery brand. Anja creates ethical jewellery, choosing to work against the tide of 'fast fashion' and only use recycled packaging and materials.
Having always been interested in concrete as a material during her previous career, Anja created a unique concrete mix which can be cast into small, delicate accessories. Her designs are heavily influenced by her architectural background, nature and geometric shapes, and Anja's boutique is full of statement pieces, each handmade and truly unique. First formed or cast, then sanded and polished and finished off with either stainless steel findings or sterling silver.
How did your brand begin?
We moved to the UK recently and in 2018 I had the opportunity to follow my dream of creating my own jewellery brand.
When did you first fall in love with jewellery and knew you wanted to become a designer?
Ever since I was a child I loved my mother’s jewellery. She had the most amazing collection of middle east pieces which I absolutely loved. During my university days as an architectural student, I fell in love with concrete’s versatility.
Values are really important to us at JewelStreet. What are your core brand values?
I believe in Ethical design, not fast fashion that is discarded when the fashion fad is over. I create timeless pieces that will last season after season.
Where do you get inspiration for your designs?
My architectural background has a strong influence on my concrete pieces - I mainly work in delicate geometric shapes. My colourful and textured clay pieces are inspired by nature.
How is your jewellery made?
I make my own moulds for my concrete pieces and cast them. They dry overnight and then each one is sanded down to reveal the beautiful aggregates inside the concrete. The clay pieces are each formed by hand and textures are added.
How do you ensure your jewellery is ethical and sustainable?
My waste is kept to an absolute minimum. Last year all my waste could fit into one standard shopping bag. I make my own jewellery cards from recycled paper, the packaging is also from recycled card and my work surface is old delivery cardboard boxes!
How do you want someone to feel when they wear your jewellery?
I believe women need to celebrate their individuality. We are not supposed to be animals that all look alike. I want women to feel strong and empowered in my pieces.
If you hadn't become a designer, what would you be doing?
I would probably still be an architect.
If you could travel to one place in the world right now, where would it be and why?
ITALY! Always Italy.
What music do you play in the studio whilst you’re working?
I listen to audiobooks when I work. I seldom get the chance to read, so this way I can catch up. I am quite old fashioned when it comes to music and love vintage songs.
Winding down after a day in the studio is sometimes difficult for a designer, what do you do to help this process?
This is actually quite funny but I sit and crochet when I get a chance to sit down. It is so therapeutic!