Evolve Botanica is known for their artisan soaps and other natural cruelty-free beauty products. Founder Jenn joins us in this week's interview to tell us about how her brand started out and much, much more!

How did your brand begin?

We began in all earnest all the way back in my childhood growing up in NW Pennsylvania. My grandmother was an incredible herbalist and gardener. I would say that my fascination with and love of plants and the natural apothecary began with her. Although my actual company launched nearly 20 years ago, as a soon-to-be mom pregnant with my firstborn when 9/11 happened. Suddenly corporate travel and corporate culture just didn't seem right anymore, and I officially launched the brand to find a better connection with the natural world and my soon-to-be little family.

Values are really important to us at JewelStreet. What are your core brand values?

We believe in community. Our relationships with our local farmers and artisans is core to us, so much so that we are always looking for local ingredient sources and features. Every bar we sell means more ingredients can be purchased from our local farmers and partners.

How do you ensure your designs are ethical and sustainable?

We go to the farms where we source our ingredients from. We partner with eco-friendly sourcing and we are certified Leaping Bunny [the cruelty-free certification from Cruelty-Free International].

How are your products made?

By hand. Every single one of them. We believe in making small batches to let us focus on the quality and manufacturing of every product.

How do you source your materials?

With local community connections and relationships with our other suppliers that go back years.

How do you want someone to feel when they wear/use your designs?

We want them to feel a connection to the natural world around them, to evoke memories with every scent, and to feel alive and invigorated every time they use our products.

Do you work with any charities?

We work with One Tree Planted and several local women's shelters.

Do you have any exciting future plans and where do you see your brand in 5 years?

To grow! We want to continue to support our ingredient partners, the more we sell, the more we can grow their farms as well!  

If you could travel to one place in the world right now, where would it be and why?

Costa Rica. So many incredible ingredients come from this corner of the world, we'd love to meet the people who make them and see where cocoa butter and so many of our favourites come from.

What music inspires you to create new designs?

We find ourselves listening to such a variety of music, but more often than not, we find an 80's station playing on the shop speakers.

How do you ensure you’ve got a good work/life balance?

By finding the right balance between technology and the earth. We make time every day to get our hands in the dirt and shut down the electronics.

How do your brand values align with those of JewelStreet?

We feel our brand represents some of the best values, with community, kindness, and responsibility to the world around us. We continue to find partners that meet our own values as well to carry our products and partner with on the various retail platforms available. We continue to bring kindness and joy with every product.

Thank you for talking with us Jenn!

Discover more natural beauty products with Evolve Botanica on JewelStreet today.