Founder and designer Nadim Godi takes us behind the scenes of godi. in today's Designer Interview, as they tell us more about their modern luxury leather goods and where they draw inspiration for the brand's designs!
How did your brand begin?
godi. first started as a small vision in my bedroom. I was often asked to make a satchel bag I carried everywhere. What started as a single-piece operation grew as time went on to a small collection that has been expanding ever since.
Is there anyone in particular who has heavily influenced/guided you as a designer?
I am heavily inspired by the women I grew up with in my life. In particular, my mother, who was a seamstress and taught me much of what I know today, particularly as a designer/maker.
Where do you draw inspiration from for your designs?
My inspiration comes from my surroundings. The people and the architecture of modern London.
I am also particularly influenced by the Scandinavian region of Europe. The concept of minimalism leads much of my design.
My colour palette is inspired by my background in positive psychology. Having worked as an occupational psychologist, the importance of colours and how they evoke certain senses and moods is a foundation of my choices.
How do you ensure your designs are ethical and sustainable?
I source my leather from my home town in South India. I have complete control of what they are and how they are sourced. The hides are from local independent farms only and made in small batches.
The hides are then dyed in-house in small batches to minimise waste. Any excess off-cuts are always used to make smaller pieces or samples in my studio in East London.
There is a ZERO WASTE policy within my workshop.
I only use full-grain leather which is the most expensive and luxurious type of leather but also known for its longevity and durability, allowing my pieces to last a lifetime.
How are your products made?
All my pieces are handcrafted in my studio in East London. When I travel back home, I also make pieces in my workshop in South India.
How do you source your materials?
My leather is sourced from my home town in South India. Any fittings are sourced in London.
Tell us about some of your most inspiring clients, or bespoke commissions.
I had made a particular piece for a lady who had lost her grandmother's memorabilia. It was a small leather tissue holder that she cherished and lost.
Her grandmother had given it to her before she passed and she was heartbroken when she lost it. We worked together to make the same piece again and the joy it gave her really made the entire process so special.
How do you want someone to feel when they wear/use your designs?
Modern, elegant, timeless and at peace.
Have you been featured in any exhibitions?
Handmade in Britain in Chelsea and Handmade in Highgate.
What are your go-to style tips?
Keep it simple. Whether it is with what you wear or what you have in your home.
Are there any other designers whose work you particularly admire?
Phoebe Philo with her work at Celine.
What music inspires you to create new designs?
Slow-paced R&B if I am working, or something soothing to allow me to focus.
What drew you to JewelStreet?
The expansion into accessories was exciting and I wanted to be a part of this wonderful transition. I love the range of work and the calibre of designers.
How do your brand values align with those of JewelStreet?
Handcraft has been diminishing over several years with the expansion of mass production. JewelStreet advocates for handcrafted pieces made by the designers themselves, which I love.
As a platform that pushes for independent designers, the calibre of work is also incredible.
Jewelstreet and godi. both believe in a sustainable future for fashion and having this belief really pushes us to focus on the details of our work that better our lives.
If you could only wear one piece from your collection, what would it be and why?
The phone bag. In fact, I wear this everywhere I go, as all I ever need is my phone, keys and cardholder in one place.
Thank you for talking with us!