Emma Chapman Jewels handcreates unqiue gemstone jewellery with a luxe bohemian edge. Join us as we chat with the founder Emma about what pushed her to leave the film industry and create her own jewellery brand.

How did your brand begin?

I spent years in the film industry servicing everyone else's creative talent and reached a point in my life where I wanted to feel creatively fulfilled in my own right. 

I had a long-standing love affair with India and jewellery and reached a turning point in my life where I knew I had to combine the two and fulfil my life-long passion to become a jewellery designer. I went to India, set up family-run workshops, and immersed myself in the jewellery couture techniques and traditions used there. 
 
I was lucky enough to have my work recognised early on by the then fashion features editor of the Telegraph who choose me as one of the best new emerging jewellery designers and fast-tracked me into London Fashion Week and then Paris Fashion Week. 
 
Values are really important to us at JewelStreet. What are your core brand values?
 
I am passionate about keeping ancient jewellery traditions alive and working with talented artisans who make everything by hand. My core values are not only keeping these skills alive but supporting and nurturing goldsmiths, stone cutters and specialist jewellery workers who I have had a long-standing relationship with for many years. 
 
I believe in a handmade quality product that has soul and meaning and longevity. The opposite of fast high-street fashion. My work is fine craftsmanship, heirloom treasure.
 
Where do you draw inspiration from for your designs?
 
I use a lot of sacred geometry in my work and draw inspiration from ancient architecture, textiles, murals and patterns that I see everywhere in my travels, especially in India on ancient temples and palaces. 
 
 
 
How do you ensure your designs are ethical and sustainable?
 
I have had a long-standing relationship with my family-run workshops for over 12 years. I lived in Jaipur for 10 years and they are like family to me, so I have a very close relationship to my artisans. And everything is handmade.
 
Are there any specific manufacturing/crafting techniques you use?
 
We use many ancient jewellery couture techniques, including stone carving, engraving, jaali work, enamel, Kundan and embossed work. I also get many gemstones hand cut especially for my work.
 
Have you won any awards for your work?
 
I was chosen as one of the best new emerging jewellery designers and showcased in Bright Young Gems at IJL when I started. I have gone on to exhibit at London Fashion Week, Premiere Classe Paris, and Accessorize Circuit in New York.
 
 
Tell us about some of your most inspiring clients, or bespoke commissions.
 
Cufflinks for the European Ambassador in Delhi, rings for the musician Dhafar Youseff, rings for Lulu Guinness, a necklace for Elle McPherson, and numerous engagement rings that always inspire due to the pleasure and thrill they bring to my customers.
 
How do you want someone to feel when they wear/use your designs?
 
I want them to feel uplifted and transported into a different world, one of heritage, exoticism and romance.
 
Have you been featured in any exhibitions?
 
Yes: London Fashion Week, Paris Fashion Week, Accessorize Circuit New York. I have also had work shown at museums such as the V and A and the National Portrait Gallery.
 
 
 
What's the best piece of advice you've been given?
 
Be pigheaded and carry on throughout all the ups and downs that running an independent business and life throws at you.
 
How do your brand values align with those of JewelStreet?
 
I believe in handmade, sustainable, heirloom, artisan work that supports talented craftspeople while keeping ancient traditions and skills alive. I also believe in having long-term, mutually supportive relationships with my artisans and making sure that they are paid fairly and treated well, and that their working conditions are good.
 
If you could only wear one piece from your collection, what would it be and why?
 
A hand-carved ruby ring, dotted with diamonds and tsavorites, and surrounded by hand engraved 18ct gold botanical motifs, which I use a lot in my works. It is made by one of my top goldsmiths. I wear it all the time and when I do it transports me.
 
Thank you for talking with us Emma!