Zeina Nassar Jewelry offers luxurious jewellery, with a high quality and distinctive style, for discerning women across the globe. Beirut designer, Zeina Sarrouf Nassar started her jewellery business in 2006 and since then, she has been dedicated to the study of jewellery. From a family of jewellers, Zeina has been around jewels since she was born and has developed her own sense of style. Zeina strives for perfection and quality in everything she makes and she meticulously creates jewellery that will satisfy her customers.

Zeina draws her inspiration from colours, women and nature, and is driven by a desire to modernise classic luxury designs. Her jewellery is bright and vibrant, using sparkling and colourful gemstones. Zeina is a conscious designer, always making sure that her materials are sustainable, ethically sourced and is a supporter and upholder of the Kimberley Process.

How did your brand begin?

Zeina Sarrouf Nassar started her fine jewellery business in Beirut in 2006. She was driven by a desire to rewrite classic luxury design for modern times. To understand the best jewellery ever created, she dedicated herself to the studies of the art of jewellery and jewellery making.

When did you first fall in love with jewellery and knew you wanted to become a designer?

It all started when I was a child. Seeing gemstones and diamonds was a very normal thing for me. Raised in a family of jewelers, stones were always fun to play with. With time, my taste got wider and I elaborated the passion for jewellery.


Where do you get inspiration for your designs?

Zeina Nassar offers exceptional, timeless and perfect jewels. Those three pillars are the founding principles on which jewellery is carefully designed and meticulously created to meet the clients expectations. Colours, women and nature inspire me.

How do you source your materials and gemstones?

By making sure that every stone is from trusted sources, respecting the Kimberley process and checking that everything is ethically sustainable.


Are there any celebrities you would love to see wearing your designs?

Oprah Winfrey!

If you could only wear one piece from your collection, what would it be and why?

The Burmese Ruby & Diamonds Earrings.

Do you work with any charities?

In March 2018, Zeina Nassar Jewelry received a token of appreciation from the Armed Forces Commander General Joseph Aoun. This token was a gesture of gratitude for the donation made on Mother’s Day. The donations were pendants for the mothers of martyrs.

What's the best piece of advice you've been given? (And have you actually used it?)

Find your passion and pursue it. Determination is the key for success.

Where is your go-to meeting spot?

A sea view coffee shop.

What music do you play in the studio whilst you’re working?

Bossa Nova.


What's your favourite quote?

"Work is Love made Visible” - Gibran Khalil Gibran

Which 3 current or historic figures would you have over for a dinner party and why?

Cleopatra for her charm and sense of audacity. Margaret Thatcher for her strength and elegance. Maya Angelou for her feminism and empowerment.

Winding down after a day in the studio is sometimes difficult for a designer. What do you do to help this process?

Spending time with my 3 girls (triplets!). It boosts my energy and they are my source of inspiration.