Heidi Vornan is more than a jewellery designer, she is a creative. Her affinity with rock and heavy metal music is visible in every aspect of her brand. From the editorial campaigns to the jewellery itself. Her creations fuse traditional goldsmithing techniques and rock and roll iconography to form powerful jewellery that never passes under the radar.
Bespoke jewellery is the core aspect of Heidi Vornan’s business where she creates custom-made pieces to capture her client’s individuality. Heidi values quality and longevity, which is why she uses only the finest materials and respects traditional jewellery-making practices. Just by looking at her original pieces, you can tell that this is jewellery designed for a powerful, independent individual.
We had the pleasure of interviewing this immensely talented Finland-based designer. Discover the sources of Heidi’s creative inspiration and vision for her edgy brand.
"Music is an important part of my life and therefore its natural for me to use the visual elements of rock music and tattoo culture to get an edge to my jewellery. For me death skulls aren’t just a temporary fashion trend."
How did your brand begin?
I've always wondered why there wasn't a high quality custom-made jewellery for the metal music fans, not to mention artists. Having worked as a bench jeweller for four years, I decided to follow my dreams and started my own business in 2011.
Is there anyone in particular who has heavily influenced/guided you as a designer?
Alexander McQueen. His strong tailoring skills, controversial style and the ability to renew the catwalk shows has inspired me, even if we are from different branches of industrial art.
Where do you get inspiration for your designs?
Foremost I'm interested in memento mori in arts. Also I get a lot of ideas from the visual elements of rock music and tattoo culture. And of course I follow the current jewellery and fashion trends.
My jewellery is handmade by using traditional and demanding goldsmithing techniques such as open-back stonesetting and millegrain.
Tell us about some of your most inspiring clients, or bespoke commissions.
There would be a lot of interesting stories about how some of the jewellery made for artists were created from the customers' very bizarre ideas. I'm especially pleased of how I rendered the idea of a basic skeleton hand ring into something very wearable and different.
Are there any celebrities you would love to see wearing your designs?
Lady Gaga, Jennifer Lawrence and Johnny Depp
What has been the highest and lowest point of your career so far?
The high point was when the Japanese superstar Yoshiki was promoting his film in Finland and I was invited for the dinner because he wanted to meet Finnish designers. The lowest point was when I nearly lost the sight of my eye in an accident which made working was really difficult.
Do you have any exciting future plans and where do you see your brand in 5 years?
I would like to focus more into custom-made jewellery. And I'm planning to have a retailer store in London, New York and Tokyo. I’m aiming to be a worldwide known fine jewellery brand worn by many famous artists.
What music do you play in the studio whilst you’re working?
Metal, Black Metal, Death Metal and Pop music. Bands like Type O Negative, Satyricon, Prodigy and Madonna to name a few.
Which three current or historic figures would you have over for a dinner party and why?
Lady Gaga, Peter Steele and Jennifer Lawrence. I'm sure we would have a blast!
Discover Heidi Vornan's incredible designs on her JewelStreet boutique. When you adorn yourself with jewellery that is this strong and striking, you can't help but radiate confidence.