Soul2Seven is the jewellery brand that embraces the power of belief, faith, and multicultural values. Based in Istanbul, this unique jewellery brand champions handmade design, crafting authentic jewellery full of meaning. From gold layered pendants to modern and edgy ear jackets. There is a piece of jewellery for every modern individual at Soul2Seven.
We have recently launched Soul2Seven on JewelStreet and couldn’t be happier! JewelStreet champion independent makers who craft their jewellery with sensitivity and flair. We also had the privilege of interviewing Melike Gezgin, the CEO and founder of Soul2Seven, immersing ourselves in the wonderful world of this talented designer.
Discover the inspiring story behind this chic jewellery brand. We discuss brand values, jewellery-making techniques, even Gezgin’s favourite Netflix shows! Fall in love with Soul2Seven today...
How did your brand begin?
I worked in an advertising agency for 12 years. After I quit my job, I started to take Art History lessons. Meanwhile, I was thinking about building up a new company. Two years ago, my first collection ‘’Eternal Souls’’ became as an idea in my mind then the idea transformed into my first mini collection.
When did you first fall in love with jewellery and knew you wanted to become a designer?
I was thinking about jewellery is personal and sensual experience. But since I turned 30, jewellery has become a huge passion of mine. I’m a Chief Creative Officer which means that the ideas behind the Soul2Seven collections are my own. I also draw and design the collections.
Values are really important to us at JewelStreet. What are your core brand values?
Soul 2 Seven core values are positivism, spiritualism, and occultism. We believe that what you believe you become. Success and happiness in all our hands to have. We love to inspire from mythology, cultures, and mystery.
"The power of beliefs are the core of our philosophy. In every culture across the world, we grow up believing in good souls and supernatural powers. Our Eternal Souls Collection wants to carry these energies to our daily lives, to make a difference and spread good vibes to the universe. Explore the myths, cultures, signs, symbols, art, and occultism with us!"
Are there any specific manufacturing/crafting techniques you use?
We are still using old techniques like jewelry molding when we produce our collections. Except that the jewellery chains that we use, we don't buy any finished products. All collection is made by Soul 2 Seven ateliers.
How do you ensure your jewellery is ethical and sustainable?
We use best quality silvers (925) and gold plated materials.Our atelier chef Nubar is a vegan and yogi. Sustainability in jewelry business comes with its nature.
How do you want someone to feel when they wear your jewellery?
One of the most important philosophies of the brand is positivism. Therefore, hope, power, and positive thinking are the three feelings that can fit Soul2Seven people.
Do you work with any charities?
No, not yet. but we will choose a charity very soon to work with.
Do you have any exciting future plans and where do you see your brand in 5 years?
We have a 5-year business plan for making the brand an international company without losing our amateur spirit.
What's your favourite quote?
It’s your road and yours alone. Others may walk it with you, but no one can walk it for you - RUMI
Which 3 current or historic figures would you have over for a dinner party and why?
Nostradamus, Dave Gahan, and Sienna Miller. I take still advice from Sienna Miller, give her a personal present from Soul2Seven. Dave Gahan sing all night long, give me rocker inspiration. Nostradamus is the most interesting historical people.
Favourite series to binge-watch on Netflix?
Ozark, Stranger Things, Mind Hunter