Laurie O'Hara is the Founder of the California skin-care brand OLITA, who is known for their sustainable and clean sun care products. In today's Designer Interview Laurie tells more about OLITA's brand values and some of the charity work they partake in.
Values are really important to us at JewelStreet. What are your core brand values?
Family, Fun, Trust and Protection are our core values. We are a family-inspired business. Our brand name is even a combination of all our initials.
We believe in having outdoor fun and enjoying all that nature provides in beauty and activity. You'll find us on the water, at the beach, on a mountain hike, or on the slopes. We love to be outdoors having fun.
We value the trust we cultivate with our customers.
We are a sustainable brand with clean ingredients you can trust to put on yourself and your family. You can trust that our sun care products will work hard to perform in protecting and restoring your skin.
Lastly, we believe in the protection - of people and the planet. We protect your skin from the sun and the elements. We protect the planet from harsh chemicals and toxins known to be harmful to our planet.
Plus, we give back to ocean conservation on all sales on our website. That's protection with a purpose!
How do you ensure your designs are ethical and sustainable?
We curate our clean ingredients using minerals for reef-safe sunscreens and plant-based ingredients for their anti-oxidant and restorative properties.
We back up all of our claims with third-party verification. Our sunscreens are FDA-certified and certified NSF Organic, top-rated on Think Dirty and EWG (Environmental Working Group). All of our products are certified Cruelty-free with Leaping Bunny and ethically manufactured in the USA.
We are also consciously moving to all sustainable packaging using PCR (post-consumer use recycled) plastic. We are clean on the inside and the outside.
How are your products made?
We contract to manufacture all our products in the USA. All factories are certified USDA Organic, cruelty-free and GMP (Good Manufacturing Practices) certified.
How do you want someone to feel when they wear/use your designs?
I want our customers to feel protected, safe and free to go outside knowing OLITA has you covered. Wearing OLITA sun care makes you feel like you're ready for adventures without worry. We make sun care but we sell peace of mind.
Do you work with any charities?
We have a partnership with the Coral Reef Alliance. This charity is doing amazing work to restore and protect coral reefs around the globe. We give back a portion of every sale to Coral. We also donate products for fundraisers of various causes like breast cancer prevention, colon cancer prevention and summer camps for underserved children.
If you could travel to one place in the world right now, where would it be and why?
Oh yeah, I would be on a Caribbean beach watching the gentle blue waves and sending out grateful vibes.
And of course, I'd be covered with my OLITA SPF30 mineral organic sunscreen. I would get on my paddle board and ride the surf until I see a sea turtle. When I get out of the water and reapply my sunscreen, I would get back to relaxing on my pristine Caribbean beach.
To get rid of the sand and salt water, I have my Beach Be Gone to brush it away like a dry rinse and feel all clean and restored. Perfection!
How do your brand values align with those of JewelStreet?
We align with JewelStreet's values with our attention to customer service and transparent and fair treatment of all our customers. We are an indie brand. We make sustainable and clean beauty products, and we align with the JewelStreet mission to support other indie brands like us.
We are also mission-driven in the same ways as JewelStreet with ethical manufacturing, clean ingredients that make you feel pampered, and our charity donations.
Thank you for talking with us Laurie!