As a conservationist and a huge nature lover, Alexander Jewell decided to create a dedicated collection that supports the global non-profit animal charity, WildAid.
The collaboration started with his incredible Serengeti bracelet, a piece that he designed and made for WildAid’s 2015 Charity Gala. The bracelet raised $44,000 at the live auction to benefit WildAid.
Following this success, Jewell decided to embrace his passion for wildlife and continue his relationship with WildAid by creating his BE-Jewelled for WildAid collection. It’s an endangered species line of fine jewellery with a percentage of proceeds being donated to WildAid. The collection is handcrafted with artisanal techniques using eco-friendly 18kt gold and strictly conflict-free gemstones.
What do WildAid do?
WildAid are a global non-profit group with a mission to end the endangered wildlife trade in our lifetimes. Their work combines habitat protection with consumer education. Their aim, with the public’s help, is to stop this deadly trade and save elephants, rhinos, tigers and indeed all wildlife. When the buying stops, the killing can too.
Did you know?
- 33,000 elephants are killed every year for their ivory. Your purchase of the Baby Elephant Pendant will help WildAid reduce demand for ivory in China, Hong Kong and Thailand.
- Only 2.3% of our oceans are officially protected. Your purchase of the Blue Whale Pendant will help WildAid reduce illegal and unsustainable fishing practices which threaten marine habitats.
- 99% of the manta gill plate trade is in Guangzhou, China where they are used for a medically unproven "health tonic". Your purchase of the Manta Ray Pendant will help WildAid reduce demand for manta gills in China.
- 95% of the world's rhinos have been lost in the past forty years. Your purchase of the Rhino Cuff Links will help WildAid reduce demand for rhino horn.