Named after her middle name, Lani, and her grandmother’s surname, Vincoli, Jacqueline Grieco founded her brand Lani Vincoli so that she could create jewellery that is not beautiful, but functional. She takes inspiration from her equestrian upbringing, her wonderful grandmother who was also her best friend and the people she has connected with on her travels; Jacqueline’s minimal and versatile designs are all designed her and crafted by her jeweller in Palm Beach.
Each of her pieces is named with a letter and number, and together they spell our Jacqueline’s grandmother’s name, Helen Vincoli and Jacqueline’s middle name Lani. We chat with Jacqueline about the piece of jewellery that caught her eye and inspired her whole collection, what it was like to pitch to Vogue and why leaving a lasting impression is so important to her.
When did you fall in love with jewellery?
“My Grandmother was a very influential and significant part of my childhood. I would go and spend time with her and she had a jewellery vanity of costume jewellery that I used to play with. I was so memorised by the different kinds of costume and gold jewellery she had acquired over the years, the delicate and intricate detail that each individual piece held along with the stories that went with them.”
What inspired you to start creating jewellery?
“I’ll never forget one Sunday leaving church with a close friend and her family, we went to brunch at the Fontainebleau in Miami and I saw this beautiful girl with a piece of jewellery that I couldn’t stop staring at. Jewellery always catches my eye and I said to myself “I want to create something personal for myself”. So, I decided to create a piece for myself - Piece N05. I never had any formal training in the industry and I made it out of a piece of string. This one necklace inspired my entire collection and versatile concept. I felt so connected to this one design that I felt compelled to give it a shot and work with a tattoo artist to start drawing a cohesive collection from it. The first part of my collection was all necklaces, and as I expanded the rings, cuffs, and earrings came after.”
“This one necklace inspired my entire collection and versatile concept."
Values are hugely important to us at Jewelstreet. What are your core brand values?
“Integrity, respect, loyalty, and compassion. All these values relate to the way I run my business and design. Integrity and compassion directly correlate with my passion to never give up on my dream and to have a successful, well-known brand. Respect and loyalty equate to the ways in which I believe a business should be ran. Cultivating relationships and leaving a lasting impression is very important to me.”
Where do you find inspiration for your designs?
“A lot of my inspiration happens while I’m exercising, where my mind is clear. But I also have noticed that my creations just come to me out of nowhere sometimes, so I always have a notebook with me and beside my bed. I love travelling, and a lot of my inspirations are from these travels and from the close friends I travel with and meet along the way. I’ve met so many people through travelling who have inspired me so much and impacted my life personally.”
"I spent so much time with my Grandmother, she was my best friend."
How has your childhood influenced you as a designer?
“I grew up in a small town in New York called Rye. There were 3 key players to my childhood: my parents, my equestrian trainers and my Grandmother, Miss Helen Vincoli. My parents supported my dreams throughout my whole life, and I owe so much to them in raising me to be strong, confident, and putting no limits on what I can accomplish. I started riding horses at the age of 6 and it’s a part of my life that I will never forget. I was riding 365 days a year and I would stay at the barn for the entire day from 6am; it was my life, I lived and breathed horses. A lot of my style comes from the equestrian world, the simplicity, the use of gold plates for almost anything we owned. I spent so much time with my Grandmother, she was my best friend. I see many parts of my brand that reflect moments with her; playing dress up with her jewellery, fashion sketches, bingo nights, long talks.”
Are there any clients you are particularly proud of?
“I have had very personal experiences with all my clients. Since we’ve never sold retail, I have known all of them whether through reference or friends. One celebrity that I am most proud of is singer, Cassie. I met her and her boyfriend P.Diddy at an Art Basel party at their house in Miami, and was able to personally gift her my C3 necklace. To see her expression in person and see them both try it on was something I will never forget.”
"The most exciting part of my career was meeting with Vogue in NYC."
What has been the highest point of your career as a designer so far?
“To date I have to say the most exciting part of my career was meeting with Vogue in NYC. Being able to catch the attention of such innovators of the fashion world and explain my brand and design concept was just remarkable.”
"Making my clients feel good in what I’m creating is the most satisfying feeling for me.”
How do you want someone to feel when they wear your designs?
“When someone wears Lani I want him or her to feel their inner glow is projected through the reflections of our discs, to feel empowered and beautiful, to feel the love and personality that is made in every custom-made piece.”
What drives you to keep creating new and exciting designs?
“I feel that I have so much more I need to accomplish and even if I accomplish those things I really never see it being enough, I will always strive to do more to expand my brand. I love designing and seeing my clients enjoying my designs, making my clients feel good in what I’m creating is the most satisfying feeling for me.”