Let us introduce you to one of JewelStreet's newest jewellery designers Shaneika of Neik's Precious Gems LLC, as she tells us the reason for starting her business and what drew her to join our platform. 

How did your brand begin?

Last year, in May 2021 I was in search of the perfect gift for my mother. I finally thought to myself, "What better gift to give than to make something special with my own hands?" From that moment I started making jewellery gifts not only for my mother but for her friends as well.

When did you first fall in love with designing and knew you wanted to become a designer?

I've always had a passion for art and design. Even at a very young age, everywhere I travelled I always had a pencil and sketchbook in my hand. Anything that came to mind - whether it was jewellery or fashion - I would take my pencil and sketch out a design of what I envisioned.

Where do you draw inspiration from for your designs?

I mostly draw inspiration from family and friends. Keeping in mind their personality and lifestyle.
I also draw inspiration from architecture and nature.

How do you ensure your designs are ethical and sustainable?

I outsource quality materials that are made-to-order. I design a small batch of products to sell and see how well it does before making larger amounts. I do my best to keep the packaging as small as possible and use less wrapping paper to avoid waste.

How are your products made?

All of my products listed on JewelStreet are handmade by me. I use a variety of materials to make my jewellery such as: beads, chains, wire, and jewellery findings.

How do you source your materials?

I source quality materials using a online marketplace. I'm always checking the reviews on specific brands that I come across and buy a small amount to sample. Once I see that the materials are good I then purchase larger amounts to make my jewellery.

Tell us about some of your most inspiring clients, or bespoke commissions.

I enjoy seeing clients with a bold and classy styles. They fit very well with my brand. They also give feedback and insight on styles they would like to see in the brand as well.

How do you want someone to feel when they wear/use your designs?

I want women to feel powerful and confident when they wear my jewellery - keeping in mind that they are beautiful no matter what anyone else may say.

Do you have any exciting future plans and where do you see your brand in 5 years?

In the future, I hope to have a boutique store where customers can come in person to purchase my jewellery.

How do you ensure you’ve got a good work/life balance?

I'm use to just focusing on work, work, work. At the same time I have to remind myself to take care of me and spend time with family.

What drew you to JewelStreet?

I was in search of a online marketplace to sell my jewellery in order to monetize my business more. I found JewelStreet through a YouTube video on what marketplaces to sell jewellery with.

How do your brand values align with those of JewelStreet?

The brand is creative, handmade, original, unique, and sustainable. I'm always striving to come out with something new and exciting when it comes to jewellery design. I also take sensitive skin into consideration by purchasing stainless steel jewellery findings and components. Also, my jewellery is made at a slow rate. I do not mass produce my products.

If you could only wear one piece from your collection, what would it be and why?

It would be the gold double hoop resin earrings. As mentioned in my product description, "Double the hoop, double the fun!"It's the perfect style for a simple get together or formal occasion. It doesn't take away from any outfit that I wear. For me, it tops off almost any outfit that you can think of. I love to throw on a t-shirt and jeans and top it off with the double hoop resin earrings when I'm going out to run a few errands - quick, easy, simple and stylish.

Thank you for talking with us Shaneika!

Discover jewellery from Neik's Precious Gems LLC at JewelStreet today.