Buying jewellery is always a pleasure, but buying jewellery that is ethically sourced and humanely crafted makes the experience even more special. Here at Jewelstreet we wholeheartedly support and champion designers who support people, communities and the environment. Let us open your eyes to some of our favourite inspirational and ethical jewellery designers who are changing the world, one jewel at a time.
Yasmine Haji founded Pembe Club to raise awareness and funds for the conservation of the African elephant during the current poaching crisis. Determined to get involved personally and to do something greater than writing a cheque, Yasmine hopes that through selling ethical jewellery around the world, others can participate and get involved in helping the cause. Their collection is handcrafted from natural, sustainable elements such as wild seeds, recycled glass and handmade wooden beads, all of which have been collected, found or foraged. Many of their pieces are inspired by magnificent tusks, teeth and horns that are being plundered from our wildlife on a daily basis, in the hope that by replicating these shapes, they are also slowly replacing them.
JOAN HORNIG JEWELRY
New York, USA
Joan Hornig is not only an incredibly talented jewellery designer, she’s a philanthropist. Every penny of profit she makes from her jewellery is donated to a charity of her customer’s choice. So, when you buy one of her designs you can nominate any registered charity you wish to receive 100% of the profit from your purchase. Since her brand started in 2003, Joan has raised millions of dollars for good causes and donated to over 900 charities.
It’s cool to care, and that’s exactly what Arctic Circle do. They care about how and where their diamonds are sourced. Their fully traceable diamonds are from the remote and beautiful frozen tundra of northwest Canada, where they have been mined to the highest environmental standards in the world. Each of their diamonds tells its own story, with a unique serial number that is laser engraved on its side to verify that Arctic Circle diamond jewellery is created in the most sustainable and responsible way possible, helping northwest Canada’s environment and local community, offering fair wages and education. The diamonds are mined, cut, polished and graded in Canada, before arriving in the UK, where there are set into Fairtrade gold and transformed into a timeless piece of jewellery.
X Jewellery are sealing their commitment to empowering women with the launch of the X Foundation. The Danish jewellery brand recognises how important it is for women to support and inspire one another on the path to individual success, whatever that may be. Created to help women achieve their dreams, the X Foundation will donate 10% of X Jewellery’s annual profits to women who need financial support along the way.
Meaning ‘solidarity gems’, Soligems' philosophy is based on one very simple observation; the shocking contrast between the lavish world of jewellery and the poor living conditions in the countries producing precious stones. Compared to the price of a jewel finished, the monthly salary of a Malagasy miner is approximately 30 euros, which seems derisory. So, founder and designer of the French brand, Veronique Ragagnon, had an idea to redistribute a share of the price of the jewel to charities and associations located in gem-producing countries such as Madagascar.
After finding himself redundant during 2009, Alex Angel-Benscher changed his life for the better and began his trip to the Far East and Africa which he was later to use as inspiration to begin his own jewellery brand; Vurchoo. A luxury jewellery brand with a difference, sourcing design inspiration from the people he met around the world, and sharing his profits with them. Located in the centre of Essex, Vurchoo provides charities across the globe with financial and educational support for those less fortunate. From Hun Pitou to Caleb, each collection is named after the child who inspired it and helped design it. These ethical pieces are not only a timeless keepsake but also save the lives of children in multiple countries.
At the heart of all Shakti Ellenwood’s creations is her passion for ethical design. Every jewel she makes uses 18kt Fairtrade gold and she only works with conflict-free gemstones and CanadaMark diamonds. All gemstones chosen are from trusted sources around the world that support small-scale miners, benefit local communities and respect the environment. In 2015 she started her ‘Giving Back’ project, which this year is committed to donating to three environmental organisations and three animal welfare charities that help to save orangutans and elephants, amongst others. Her commitment to ethical practices guarantees the provenance of each piece and ensures it is a thing of beauty from the inside out.