London jewellery brand, Lily Flo has launched their new geometric-inspired Minimalism collection on JewelStreet after soaring success at its debut at London, Shanghai and Beijing Fashion Weeks.

Diana Sherling, designer at Lily Flo, has created a new Minimalism collection around the philosophy of capsule wardrobes, with the aim of simplifying the jewellery needs of busy women with designs that can be worn everywhere and anywhere. Whether it’s a long day in the office or evening drinks with the girls - this is jewellery you’ll never need to take off.


The designs are understated and versatile, designed to be worn like a second skin and layered with other pieces from the range. Taking inspiration from the simplified geometric forms of the Minimalist art movement, you’ll find simple stud earrings, layering necklaces and bracelet cuffs featured in the collection. Available in a choice of sterling silver, 9kt yellow or 9kt rose gold, the gold options are handcrafted from Ecogold - 100% recycled gold with none of the associated human or environmental problems that can sometimes be associated with mining. More than ever before, Lily Flo believes that our planet is under threat from man-made activities, so uses environmentally friendly practices and products wherever possible in production.

A born and bred Londoner, Diana Sherling, studied Ancient Art and Archaeology and lectured at the British Museum before turning her hand to jewellery craft. She began Lily Flo in 2015 and since then has created modern, wearable jewellery that evolves with each season. Every piece in the Lily Flo range is created at her studio in London, designed and made by hand using traditional goldsmithing techniques with Diana's signature London architecture-inspired textures.