There are no two things more intertwined than family and jewellery for London Road creative director Suzanne Adams. As a third generation jewellery manufacturer, she has gathered up the skills, experience and expertise of her family members and channelled them into London Road – a brand specialising in gold and precious gemstone designs.

The London Road Vision

The London Road Jewellery story started in 2009, when Suzanne and her brother Ed noticed that there was something missing for jewellery lovers in the United Kingdom. Although customers could find beautiful silver jewellery and ultra-high-end diamond jewellery, there was little in the middle to tempt them. “We set about bridging that gap with a brand of contemporary 9ct gold and gemstone jewellery,” Suzanne explains. “London Road pieces are all designed and hand-finished in our own London workshops by our team of highly-skilled craftsmen. By blending current trends with traditional manufacturing techniques we create collections of chic, colourful and timeless jewellery for women who want to stand out from the crowd with unusual and eye catching pieces.”

Kew Serpent Yellow Gold Ruby Bangle

As a British-made brand based in the heart of the capital, it made sense to Suzanne to dedicate each of her collections to iconic London places. By combining coloured gemstones pearls, diamonds and precious metals, she captures the spirit of Carnaby Street, Kew Gardens, Pimlico, Portobello Market and Bloomsbury, while harnessing what makes these locations unique. The Portobello collection, for example, highlights the eclectic atmosphere of the famous Notting Hill district with its lightning bolt motifs and dramatic peacock feather designs. Elsewhere, the Burlington collection evokes the historic Bond Street shopping area with romantic rose quartz, pearls and ribbon-like strands of yellow gold.



The Hero Collection

The brand’s hero collection is its iconic Pimlico Bubble range, set in rose gold with mixed gemstones like peridot, moonstone, blue topaz, pink tourmaline and garnet. For Suzanne, the collection’s fun spirit, timeless design aesthetic and universally flattering rose gold hue “encapsulates the heart and soul of London Road”. When it comes to inspiration, Suzanne has the length and breadth of London to keep her occupied. She explains: “The world around us is rich with ideas for designs; an obsession with wrought iron railings seen around many old cities inspired our diamond-set Lattice collection, and watching the leaves fall in autumn led to our designs for our textured gold Falling Leaves pieces.”

Pimlico Rose Gold Diamond And Pink Tourmaline Bubble Cluster Ring

Pimlico Collection

 “A sentimental piece is a beautiful vintage rose cut diamond brooch that belonged to my mother,” she says. “This piece inspired our Starry Night collection, and we recreated the vintage feel by using rose-cut diamonds which have an amazing glow, especially by candle light.”

British Through & Through

With London, family, quality and craftsmanship at the heart of London Road, it’s clear that Suzanne prides herself on creating British-made jewellery that everyone can enjoy – not just something that is locked away, never to be worn.

Portobello Yellow Gold Rose Cut Diamond Star Starry Night Earrings

Starry Night Collection

Editor's Picks

See our top picks from London Road Jewellery below.  


Kew Yellow Gold Layered 
Leaf Necklace​

Drawing inspiration from nature, London Road has put a modern twist on each of the pieces from their Kew collection. This stunning 9kt yellow gold necklace has a three dimensional look created from the six textured leaves with fluted edges being layered on top of one another, and suspended from a matching gold chain.

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Kew Yellow Gold Layered Leaf Necklace


Pimlico Rose Gold Diamond 
And Pink Tourmaline 
Bubble Pendant

Admired for their use of unusual cuts and beautiful gemstones, London Road create consistently unique pieces. Handcrafted from 9kt rose gold, striking cabochon pink tourmalines and delicate diamonds are set within a circular pendant that elegantly falls from a fine double chain.

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Pimlico Rose Gold Diamond  And Pink Tourmaline  Bubble Pendant


Burlington White Gold Grey 
Pearl Ball Drop Earrings

A passion for elegant yet bold creations is the driving force behind many London Road designs. These beautifully bold ball-drop earrings feature opulent grey cultured freshwater pearls set into an elegant 9kt white gold hook fitting.

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Burlington White Gold Grey  Pearl Ball Drop Earrings