Meet Veronika and Dimitar of Clarity Blend, a UK-based aromatherapy company whose mission is to share the wonders of self-care routines through natural essential oils and other aromatherapy products. In this interview, they tell us more about what inspired them to start their brand and some of the awards that Clarity Blend have won! 

How did your brand begin?

I have always been captivated by the power of botanical ingredients and had a fascination with the benefits of medicinal herbs and plants.

As a child, I spent my summers at my grandparents’ farm in Bulgaria surrounded by aromatic fields. I loved making my own potions and odd-coloured concoctions from grass, flower petals, pine needles, herbs.

Demanding city jobs and long commutes had left our energy levels depleted, and when I came across aromatherapy the aromas brought me back to my childhood happy place among the scents of my grandparent’s farm.

This inspired me to pursue a degree in clinical aromatherapy. Then, my husband Dimitar joined in starting up Clarity Blend, which was born out of a desire to share our blends with the world.
Our blends are created to help with different wellness needs - from better sleep and more calm to boosting energy.

Values are really important to us at JewelStreet. What are your core brand values?

Sustainability is one of our core values as we are passionate about nature and botanical ingredients.

One of our products is a plastic-free aromatherapy diffuser made of wood and glass (as opposed to the plastic ones on the market), we are very proud to bring this product to market.
All of our products are 100% natural.

How do you ensure your designs are ethical and sustainable?

Firstly, in terms of packaging, we use sustainable and recyclable materials, including glass, bamboo, aluminium and rubber and biodegradable shipping and kraft boxes.

Secondly, we do not use essential oils or ingredients of endangered or vulnerable species and aim to work with farmers and suppliers of ingredients that have sustainable practices and certification.

How are your products made?

We are passionate about botanical ingredients (be it essential oils, floral waters, or dried flowers) and their beneficial properties for the body, mind and spirit. We find blending those ingredients - which come from all over the world! -  and learning about them is absolutely fascinating.

Blending natural ingredients and understanding the different scent notes and how to blend them synergistically so that the sum is more than the individual components is absolutely captivating for us.


Our blends are created to work wonderfully on your well-being, whether deeply calming, soothing, grounding or restorative - and thus help you achieve Clarity.

How do you source your materials?

Where we can, we aim to source ingredients directly from farmers and small distilleries of essential oils where the species grow naturally. We work with suppliers of ingredients who have sustainable practices and certifications, such as organic, cruelty-free and vegan certification.

Have you won any awards for your work?

We are a multi-award-winning brand and have won a number of prestigious industry awards in 2021 and 2022.
We were awarded Best New Aromatherapy brand by the Parent & Baby awards.


Our Mind Spa body & bath oil won numerous awards, including Best 100% Natural product by the Global Green Beauty Awards, Editor’s Choice Beauty Shortlist Awards, Beauty Bible awards and Green Parent beauty awards.
Our Flower Power body & bath oil won Highly Commended in the Natural Glow category by Natural Health Beauty Awards.

What music do you play in the studio whilst you’re working?

Our favourite playlist for product-making is Reggae Cafe - everything sounds better when it is reggae-fied!

How do you ensure you’ve got a good work/life balance?

I love to practice yoga and meditation and Dimitar is a keen runner. We love long walks in nature, especially woodland escapes and coastal walks.

How do your brand values align with those of JewelStreet?

JewelStreet is such a great place and platform for finding unique, authentic brands and lovely gems and gifts created by talented makers and brands.

Supporting independent brands and small business is so important and aligns well with our ethos and brand values, such as sustainability and supporting independent makers.

If you could only wear one piece from your collection, what would it be and why?

That would be hands down our Mind Spa blend!
Our best-selling blend is Mind Spa for when you need a little soothing help to press the pause button and calm down. It comes in a pure essential oil blend, bath salts, body & bath oil and pulse point roll-on.

Our deeply calming Mind Spa range uses soothing blue gum eucalyptus as its star ingredient, which is blended harmoniously with lemongrass, bergamot and patchouli to create a luxurious calming tonic. Its scent profile is citrusy and lemony with distinct fresh and floral notes from the patchouli oil; imagine being transported to a late afternoon stroll on a balmy Mediterranean beach.

With this blend, we have set out to create a true spa-at-home experience – for your body, home, and bath.

Thank you so much for talking with us!

Discover aromatherapy products with Clarity Blend on JewelStreet.