Cydney Isom is the face, brain and power behind Rashun Jewelry, a Dallas-based brand that started in 2012. Self-taught, Cydney is passionate about producing quality handmade pieces with the aim that her creations have an intentional imperfection.
She is inspired by organic and raw shapes found in nature which she then manipulates by hand and heats to create her intricate and unusual designs. Rashun Jewelry has been featured in Milan Fashion Week as well as countless magazine publications, like Vogue, Tatler, Glamour and Square Mile. Cydney makes all her jewellery out of ethically sourced and recycled materials and she holds the belief that remaining close throughout the creative process ensures quality and authenticity.
How did your brand begin?
December 12th of 2012 was when I officially began my business. I was finished with school and unemployed, wondering what to do with myself. I was encouraged by a loved one that the only thing in my way was myself and to just go for it. So, I did just that and Rashun Jewelry was born.
When did you first fall in love with jewellery and knew you wanted to become a designer?
When I bought my first piece of fine jewellery myself at 13 years old. It was an 18kt gold filigree ring with a blue topaz that I still wear today. I actually focused and worked towards designing in art school at around 24 years old.
Where do you get inspiration for your designs?
I'm inspired by a varied range of sources with a particular appreciation for organic and raw shapes that form simply from how the materials being used react to basic manipulation, such as heat being applied, metal fusion or even a rough, sawed edge.
How is your jewellery made?
Each piece is completely made by hand in my Dallas studio using responsible and ethically sourced precious materials.
Are there any celebrities you would love to see wearing your designs?
Tracee Ellis Ross. I think she has such great personality. She has an effortless, cool boldness about her style that I love.
How do you want someone to feel when they wear your jewellery?
Confident. I design for the woman/person that does not abide by any rules, except their own, when it comes to style. I want my customer to feel complete when they step into each day, even if wearing just one piece.
What has been the highest and lowest point of your career so far?
My lowest was 2016 and 2017. I got hit with a lot in life and was setback financially in a big way. I was uninspired & in a rut. My highest was my Melt Ring and Melt Bar Earrings being displayed at Milan Fashion Week in February 2018.
If you hadn't become a designer, what would you be doing?
I would probably be a chef. Food truly is a passion of mine, after jewellery making. I love the healing properties of certain ingredients, the colours, always evolving flavours and how food can bring about a sense of community.
What drew you to JewelStreet?
The value placed in the independent designer and the process of jewellery pieces that are handmade. It shows me that true creativity is celebrated and connected in a communal way. These are all very important factors to me.
What's your favourite quote?
"Those who dream by day are cognizant of many things which escape those who dream only by night."- Edgar Allan Poe