Eraya is the epitome of luxury and elegance. This is a Colorado based brand that is a pioneer in the latest use of CAD technologies. Craftsmanship and computer software combine to give the world a glimpse into the future of jewellery design. Truly contemporary and innovative.
The jewellery featured within the Eraya collection is imbued with positivity and vibrancy. Bright colours and illuminous gemstones are all the rage this spring. Eraya’s founder Hima Yalamanchili draws inspiration from nature and art. Her pieces are undeniably fluid and free… just like the organic forms found in natural landscapes.
You can look amazing and emit a radiance wherever you go. Elevate your spring-style and turn heads at every event with these luxurious pieces. As if things couldn’t get any better, Eraya also exclusively use materials that have been ethically sourced. Their designs are therefore conflict free.
Join us as we sit down and chat with the designer behind the brand. Take a glimpse behind the scenes, and see what it really takes to maintain a brand that is committed to quality and excellence in all they do.
How did your brand begin?
The brand name Eraya was chosen because it is an amalgamation of the names of my children.
When did you first fall in love with jewellery and knew you wanted to become a designer?
I began sketching at a very young age, and I always had a passion towards design. I took gap from my medical profession later on in life to pursue this designing dream, and I quickly realised that it was what I wanted to do.
Values are really important to us at JewelStreet. What are your core brand values?
We are truly committed to using ethically sourced diamonds in our unique designs. We also strive to faithfully serve our customers with honesty and integrity. Aside from these, our core values are to maintain a true design and ultimate perfection.
Where do you get inspiration for your designs?
I get most of my inspiration from nature and art. I do abstract painting too.
How is your jewellery made?
Our jewellery creations begin with a simple pencil sketch. From there, we use CAD (Computer Aided Design) and our final designs are created. ERAYA Jewellery is meticulously handcrafted using the "Lost-wax process" by our skilled artisans.
Are there any specific manufacturing/crafting techniques you use?
Our jewellery creation begin with a simple pencil sketch and from there, using CAD our final design is created. ERAYA Jewellery is meticulously handcrafted using "Lost-wax process" by our skilled artisans
How do you want someone to feel when they wear your jewellery?
I want them to feel amazing and to be overcome with love… just as much love as I feel designing it for them.
Do you have any exciting future plans and where do you see your brand in 5 years?
I want my brand to grow globally and be known by design lovers everywhere.
What's the best piece of advice you've been given? (And have you actually used it?)
I was told by my Dad (who is always in my heart) " Do your duty, do not care for the result". I always believe in that and have been following it each and every day.
What meal is your signature dish?
Tandoori chicken, chicken tikka masala, Egg fried Rice, Butter naan. I love cooking!