It’s World Environment Day today, which is an important day to celebrate in the world of jewellery! Since 1984, this globally-recognised event has championed worldwide awareness and action to protect the environment. “What does this have to do with my jewellery?” you may be thinking. Did you know that each jewellery purchase has a direct impact on the environment? From the sourcing of precious gemstones to the process of ethical and environmentally-friendly production, the jewellery industry impacts the environment in so many ways.

JewelStreet is passionate about the production of ethical and environmentally-friendly jewellery design. We represent a number of brands who share our passion and take numerous measures to ensure they conserve and protect the earth. In celebration of sustainable and eco-friendly design, meet four brands who are taking noteworthy steps to protect and support the environment through their jewellery.

Oria Jewellery

Oria Jewellery

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Founder of Oria Jewellery Syvonne Saelthun created her brand through the concern that the jewellery industry was having a deeply negative impact on the environment. Through this, ethically-conscious and environmentally-friendly jewellery brand Oria Jewellery was born. The brand is synonymous with ethical integrity. Not only is every single material sustainable, having either been recycled or sourced from trusted, fairtrade suppliers. But Saelthum also donates 25% of each sale of their Birds of Freedom collection to the Helen Bamber Foundation - an organisation that helps rehabilitate survivors of torture, slavery, trafficking and and other forms of human cruelty. By purchasing a piece from Oria Jewellery, you are making the world a better place.


Little Joy Jewellery

Little Joy Jewellery

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One of our newest jewellery brands Little Joy Jewellery imbue each creation with a sensitivity towards the environment. The ethics of minimalism lie at the heart of their brand, meaning each piece they make is fairtrade, GIA-certified and leaves as little negative impact on the environment as possible. Eco-consciousness like this is making a huge impact on the jewellery industry’s plight to improve their environmental standards. It is also changing consumer behavior, did you know millenials are more likely to consider social and environmental factors before buying diamonds? Discover Little Joy Jewellery for dainty pieces that champion environmental sustainability.


Elinor Cambray Jewellery

Elinor Cambray Jewellery

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Wiltshire-based British designer Elinor Cambray crafts gorgeous sustainable jewellery inspired by nature. Environmental-awareness lies at the heart of her brand and is visible in all aspects of her operations. From recycled and recyclable business cards to donating all scrap metal (even down to the filings and dust!) to recycling. Elinor feels an innate responsibility to care for the environment and will text extra steps to ensure she protects, conserves and sustains it. Even the jewellery itself conveys her affinity with nature. With botanical forms and textures, her jewellery has an organic feel which can only be put down to her love for the outdoors. Shop her eponymous brand for conflict-free gemstones, fairtrade materials, and beautiful design.

Black Betty Design

Black Betty Designs

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Black Betty Design is the contemporary jewellery brand with a cultural edge. Designer Kristin Weixelbaumer founded Black Betty after discovering the art of jewellery design in Northern India. Inspired by her travels across the globe, she crafts beautiful pieces that represent the special relationship between humans and the natural world - which is why she puts sustainable and ethical values first. Through her jewellery, Weixelbaumer strives to celebrate femininity and Mother Earth. Stay on trend with designer jewellery that takes care of the environment.

JewelStreet support many more designers who ensure their jewellery is environmentally-friendly. Shop the collection of environmentally-friendly jewellery to give something back to the planet.