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5 minutes with Danish jewellery brand POPORCELAIN

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Don’t expect diamonds or gemstones from Copenhagen-based POPORCELAIN; this brand focuses solely on earth that has been dug from the ground. After an enduring process of design, experimentation and high-temperature firing, they miraculously transform it into beautiful pieces of three-dimensional porcelain jewellery. Their designs are incredibly time-consuming, with every piece of porcelain having more than 15 hours of kiln firing, where temperatures reach over 1200°C. The result? Wonderfully classic pieces with a somewhat vintage feel. From snowdrops to roses, shells to keys - POPORCELAIN offer jewellery that’s a little out of the ordinary. We chat to brand's founder, Kay Jiaqi Zhou, about her collection. 

 

How did POPORCELAIN begin?

“Before I started POPORCELAIN, I was a product designer working for a fashion watch company. Thanks to this working experience, I realised I really enjoyed working in the fashion accessory industry. I love jewellery and I love designing it – two of the most straightforward reasons why I began my brand!”

 

"Before I started POPORCELAIN, I was a product designer working for a fashion watch company."

 

What are your core brand values?

“Creating, refining and always handcrafting.”

 

 

How is your jewellery made?

“Every porcelain piece needs to be fired for more than 15 hours, with temperatures reaching 1280°C. They may need to be fired twice or even three times. This, plus the addition of sketching, crafting, cooling, polishing and assembling make producing the finished piece very time consuming.”

 

"Every porcelain piece needs to be fired for more than 15 hours, with temperatures reaching 1280°C."

 

What’s been the highest point of your career so far?

“I think, so far, the highest point of my career was the year when I was doing my master degree course. That year helped me build up some important design and life philosophy.”

 

 

How do you want some to feel when they wear POPORCELAIN jewellery?

“I want them to feel that my jewellery is not only a fashion piece, but also a wearable piece of art. I would like them to appreciate the long time it takes to handcraft each piece and the unique shape of it. My jewellery is not like the mass produced products.”

If you weren’t designing jewellery, what would you be doing?

“Hmmm. Maybe a cook? A baker? Or a florist?”

 

What’s the best piece of advice you’ve ever been given?

“Don’t just ask ‘why’, but also think ‘why not’. And yes, I think I have actually used it!”

 

What’s your favourite quote?

“Be water, my friend.”

 

POPORCELAIN is available to buy on JewelStreet here.

 

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