California-based and London-bred, jewelry designer Cari Rou founded Carou while travelling and working all around the world. Before Carou, Cari worked at several fashion brands in London, like Betty Jackson and Burberry Prorsum and still consults in the industry while creating pieces for Carou. Carou is all about modern jewelry inspired by travel and nature, ancient lands and earthly souvenirs. Cari loves hidden stories and every piece she makes reflects this obsession - old stories told in new ways for the modern world.
The jewelry Cari creates possesses a sense of history and bohemian spirit. Carou is renowned for the use of gorgeous stones, sculptural metals and golden shine. Cari uses ethical materials and techniques when making her pieces, staying connected to nature, luxury and sustainability.
How did your brand begin?
I started Carou in California last year. I had just moved from Sydney and I was excited about being based on the West Coast. It's where all cool and beautiful things are coming from right now and I wanted to make the most of being in such a creative place. It felt like the right time to start.
When did you first fall in love with jewelry and knew you wanted to become a designer?
I moved to Sydney in 2012 and it was there I found my first job in jewelry, at a small design studio which handcrafted everything in house. They used artisan techniques and I learned the craft of hand-sculpting metal, making molds and casting.
Where do you get inspiration for your designs?
All my designs are inspired by travel and nature; they are souvenirs of places I have been and represent particular moments in time. I wanted to create a brand that had telling stories, discovery and modern treasures at heart.
How do you want someone to feel when they wear your jewelry?
When people wear my jewelry I would hope they feel grounded, feminine and connected to nature. My jewelry is inspired by my travels and stories I have picked up along the way, but I hope others will wear it on adventures of their own!
If you could only wear one piece from your collection, what would it be and why?
Our Roca earrings. I sourced the Amethyst stones from a gem fair in Tuscon, Arizona. They are whole landscapes trapped inside a tiny piece of rock. It kind of blows my mind that mother nature can create something so perfect, purely by accident.
What's the best piece of advice you've been given? (And have you actually used it?)
Stay authentic to yourself. In our era of social media and Instagram, it’s so easy to constantly compare yourself to everyone else. With everything I do for Carou I endeavour to stay true to my own aesthetic and values.
If you could travel to one place in the world right now, where would it be and why?
I'm desperate to go to New Orleans at the moment. It’s been in my heart for a long time now, ever since I read Tennessee Williams at school. There is something about that sticky heat and old fashioned romance. It’s been calling my name for a while...
What's your favorite quote?
“Make voyages. Attempt them. There's nothing else.”