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Meet contemporary Tel-Aviv jewellery brand: Noritamy

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Though the name may sound Japanese, Noritamy is actually the combined names of the mother-daughter duo behind this Tel-Aviv jewellery brand. Nori is a former interior designer and Tami is an artist trained in jewellery making, and together they combine their knowledge and skills to create contemporary, luxury jewellery with a dramatic presence.

Taking inspiration from art, architecture and sculpture, the pair aim to bring about the modern in a classic way and their designs have caught the eye of top stylists, bloggers and celebs, including Nicole Scherzinger, FKA twigs, Alesha Dixon. Nori chats with us about switching careers, preserving old school craftmanship and working with local charities.

 

 

How did Noritamy begin?

“I’m actually an interior designer by training. But after many years of designing commercial and residential, and then seeing my mother Tammar - who is an artist - study jewellery making, I fell in love with it and decided to switch!”

 

"I believe that a good designer is capable of changing disciplines."

 

When did you know you wanted to start creating jewellery?

“As I mentioned, I saw Tammar during her studies of jewellery making and I instantly fell in love with it. It was at that point that I knew designing jewellery was what I wanted to do. I believe that a good designer is capable of changing disciplines.”

 

 

Where do you get inspiration for your designs?

“Anywhere and everywhere! From travel and movies, to fashion and nature; I see jewellery in everything.”

 

"We want to preserve the old school craftsmanship that seems to be vanishing from the world."

 

How is your jewellery made?

“The jewellery is handcrafted in our studio. Each one is made individually, except for a few that are cast. We want to preserve the old school craftsmanship that seems to be vanishing from the world.”

 

 

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Who is your typical client?

“We have so many different clients, and you can see their character through the pieces they choose. It’s really quite interesting. I have an amazing client who buys raw unfinished pieces, inspired by wabi-sabi (a concept in traditional Japanese aesthetics constituting a world view centred on the acceptance of transience and imperfection). I love her style and its very satisfying when someone relates to you on that level.”

 

How do you want someone to feel when they’re wearing Noritamy jewellery?

“I want them to feel comfortable and stylish. They should feel that the jewellery they’re wearing is timeless and that they don’t need anything else to achieve the right look. Noritamy can be worn for any occasion, both day and night.”

 

 

"We work with a couple of local charities and donate jewellery for them to sell at a reduced price."

 

What’s the best piece of advice you’ve ever been given?

“Stay focused.”

 

Do you work with any charities?

“We work with a couple of local charities and donate jewellery for them to sell at a reduced price. It’s a very satisfying feeling to give something back.”

 

How do you wind down after a long day in the studio?

“I have a pretty good work-life balance. Half my day is work and the other is for family. For me, the best way to wind down is sport.”

 

If you hadn’t become a designer, what would you be doing?

“I wouldn’t have become anything else! It’s stronger than me. I am a designer in every aspect of my life.”

 

Noritamy jewellery is available to shop on JewelStreet here.

 

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