What were you doing when you were 17 years old? Well, Auckland-based Nicholas Hoogwerf has already started his own jewelry brand. Taking inspiration from nature, Nicholas brings to life a new collection each quarter to represent his latest ideas and current trends. From bumble bees to star signs, In The Window designs are beautifully crafted and extremely wearable. Whether it’s packaging, product or process, Nicholas ensures that each and every aspect of his business takes care of the environment. We chat to the rising star to learn more about his brand.
How did your brand begin?
“I have always loved to create. When I was 11 years old, my auntie booked a class at a bead shop and gave me $10 to spend on materials there. I am always thankful for that as this was the start of my passion for designing and handmaking jewelry. Thank you Auntie Sheryll!”
What are your core brand values?
“I feel really strongly that everyone involved in the process of producing my jewelry should be paid a fair price for their work. I aim to work with the earth when designing and to make something beautiful without compromising the environment around us.”
What inspires your designs?
“I enjoy my time best when I’m in nature. Thus, I can't help but encompass elements from the environment in the jewelry I provide.”
How do you want someone to feel when they’re wearing your jewelry?
“I feel jewelry shouldn’t blend in, but instead it should add to a person’s original style. Whether it be a catch up with friends or an all-encompassing day at work, I'd like my pieces to empower the wearer and help to purvey their own style.”
If you could travel to one place, where would it be?
“I'd be somewhere in Europe, in sunny weather, situated in a small clearing inside a forest. I feel like that would be the ideal place to relax...”
What do you hope for the future of your brand?
“You know what the best feeling is? To me, it is seeing someone who is eating something that you have made. My wish is that jewelry from In The Window gets out in the world and is a feature on as many people as possible.”