Based in the Isle of Wight, Lauren Griffiths is an award-winning jewelry designer and founder of Little Joy Jewellery. Founded in 2011, Little Joy Jewellery has a distinctive style, inspired by minimalist lines in the natural world. Each piece from Little Joy Jewellery has been handcrafted with intention and meaning behind every piece.
Little Joy Jewellery provides bespoke services, secret engraving and custom pieces, always keeping the customer in mind. Lauren goes above and beyond to make jewelry that will bring her customers joy, which inspired the name of her brand. Lauren is passionate about artisanal techniques and sustainable materials and founded Little Joy on the principles of minimalism and mindfulness. Lauren is committed to sourcing Fairtrade metals, GIA certified diamonds and uses recycled packaging, aiming to make the world a better place while creating beautiful jewelry.
How did your brand begin?
A Fairtrade certified and fully qualified goldsmith, Lauren learnt her craft in Birmingham’s renowned Jewellery Quarter before launching her harbourside studio in Bembridge on the Isle of Wight. Little Joy jewelry brand became apparent to me in 2011, on a beach walk on my maternity break.
Values are really important to us at JewelStreet. What are your core brand values?
Passionate about artisanal techniques and using sustainable materials, I make minimalist, fairtrade pieces with a raw, contemporary aesthetic. I combine stripped-back design with age-old methods of jewelry making, to create modern pieces mindfully.
Where do you get inspiration for your designs?
Drawing inspiration from the minimal lines that occur in the natural world, I have worked hard to develop a distinctive style that’s both simple and intricate.
Are there any specific manufacturing/crafting techniques you use?
Traditional Goldsmithing techniques are combined with modern age CAD design to produce each element of Little Joy, which are handcrafted to a finished piece within the studio and showroom.
How do you ensure your jewelry is ethical and sustainable?
Responsibly sourcing my materials is of high importance to me and my company’s ethos. Whether it be fairly mined gold or conflict free diamonds, my suppliers are of the highest standard.
Tell us about some of your most inspiring clients, or bespoke commissions.
A special one... a client who lost her mother before her wedding. I had the privilege of meeting the mother, who gave me a secret task! We incorporated her wedding ring within her daughters ring by using the gold. Inside, I added a hand engraved message from her to her daughter. It was an honor.
How do you want someone to feel when they wear your jewelry?
I want the wearer to feel confident when they wear my jewelry and to find joy in selecting which piece of Little Joy they want to wear with each outfit. With that knowledge, it is handcrafted for them and mindfully made.
If you could only wear one piece from your collection, what would it be and why?
The Diamond Dot Necklace is one of my favorites to wear. It goes with everything in my wardrobe and it’s got a lovely weight to it. I always get compliments when I wear this piece. Mine also holds a special diamond in, which was my Nan's stone.
If you hadn't become a designer, what would you be doing?
I loved curating spaces and worked as a visual merchandiser for a large British design company previously, so I think it would be curating events for UK and overseas makers and designers to continue my passion in craft.
What music do you play in the studio whilst you’re working?
I listen to BBC 6 music as there are some great shows and varied music. I am a big music lover and it’s important to get a good vibe in the working environment.
Winding down after a day in the studio is sometimes difficult for a designer. What do you do to help this process?
My life outside of the studio consists of being a mama to two little boys who are 2 and 6 years old, so there's not so much winding down! It’s an extremely fun-filled life, full of noise and laughter out of a quiet studio that can sometimes be quite solitary.