About

IMAIMA

IMAIMA is a Berlin-based fashion brand that combines the ethos of India's tradition of hand-crafting and embroidering, with the stylish and modern aesthetic that comes from Berlin’s art and culture scene. Founded by fashion designer Bahhareh, who grew up assisting her father in his own petite fashion business, IMAIMA is invested in empowering women through clothing. 

IMAIMA aims to create designs that are not only fashionable but sustainable too. Handcrafting garments made from 100% cotton, all designs are completely re-recyclable, as they work towards a goal of ensuring zero waste in their production. IMAIMA also works with local artisans from Jaipur, providing them with a livelihood and building a relationship so that they can grow alongside the business. 

Renowned for: The unique combination of modern fashion silhouettes and middle eastern handicraft embroideries. 

Handpicked by JewelStreet because: IMAIMA handcrafts their garments from natural fabrics that are 100% cotton and are re-recyclable. 

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