About

Siyana London

Named after a hamlet in the vibrant state of Rajasthan, India, Siyana is an ode to the ancestral village of the brand's founder. Siyana seeks to nurture and encourage the individuality and craftsmanship of India's indigenous artisans while working with contemporary ideas. The result is a fine work of wearable art that caters to a universal palate. Individually handcrafted, each of Siyana's products can be traced to a personal journey of its artisans from distinct parts of the country.

Brand motto: We practice fair trade, working hand-in-hand with local talent to create sustainable livelihoods.

Logo message: Siyana is the name of the founder's ancestral village, also the genesis of the brand. It means 'protection' in Arabic and blends beautifully with the brand's philosophy of protecting the handloom industry in India. Every piece of craft at Siyana narrates a personal story of indigenous artistes from distinct parts of India. Every purchase made from the brand positively impacts the lives of these artisans back home.

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