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Something About Aelita was created by designer Tici Andriani who has always been interested in design and the beauty of creating things.
Something About Aelita was created, after Tici became inspired after watching “Aelita, the Queen of Mars”, the first Soviet sci-fi film, from 1924. It was the character Queen Aelita’s futuristic aesthetic and story of empowerment that shaped Tici’s taste and ideas for her brand.
Aelita uses materials from responsible sources. All objects are designed to gain new trajectories, even when they fall into disuse, a process called Reverse Logistics prevents unnecessary waste from acclimating.
Renowned for: Brazilian jewellery with out-of-this-world designs.
Handpicked by JewelStreet because: Something About Aelita follows a “Reverse Logistics” practice to make sure that their business is truly sustainable.