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United Kingdom

Biiju

London, UK Contact boutique

Joanna grew up in Zimbabwe, where luxury jewellery was rarely seen. At the age of 18, Joanna swapped her idyllic African childhood for London, where she studied ballet. Situated near Hatton Garden, she became bewitched by its opulent displays, and the little girl who delighted in climbing trees blossomed into a woman with a passion for jewellery. Living and working extensively in different countries, Joanna saw the limitless array of materials and influences used by different cultures. “An eclectic mix of materials is totally accepted in fine jewellery now and that freedom of spirit resonates deeply within me.” Today, she creates versatile capsule pieces that can be changed from earrings to pendant, from delicate day wear to striking evening accessories. 

Renowned for: Bringing the versatility and ever-changing styles afforded by component pieces to the world of fine jewellery.

Handpicked by JewelStreet because: Each beautifully finished piece is a true expression of your inner self; an investment in your future, which you can change according to your mood and occasion, and as your tastes evolve. 

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